Your company logo is the most important visual associative tool in the minds of your customers; your company’s primary brand image focuses on a single point, which is your organisation’s logo. An attractive logo design proves to be an asset for the entire organization. The main challenges that startup businesses face include entering a new market, building up customer database, and gaining market share exploited so far by existing competitors. A strong, impact generating logo design helps as a powerful promotional tool for the company, because through the virtue of your company’s logo your target customer is able to single out your product or service, and in an associative manner judges the level of quality that they might expect. An appealing logo design has therefore multiple benefits from the promotional and marketing perspective.
Selecting professional logo design services for the creation of your organisation’s logo is a vital step every startup should take. Coming up with a distinctive logo is as important as thinking about future marketing strategies, because whatever advertising or marketing campaigns that your company will embark on, the logo will be an inseparable part of the same. When you look at logo design from this point of view, one realizes how crucial an impact a company’s logo has.
When it comes to designing an organisation’s logo, which in fact could be the company’s name designed in a visually impressive manner, designers look at the core values that organization stands for, or the nature of the services/products that are associated with the company. Professional logo designers source their design concepts from such ideas, and may come up with or may comprise of geometrical shapes, abstract symbol, or depict one of the letters of the organisation’s name in an illustrative manner. Logo design aesthetics should reflect the company and its values, graphically representing in a sense, what they stand for.
Developing this company identity is the prime focus of logo design professionals. Through your company logo, your organisation finds direction and a starting point for promotional and marketing campaigns. A well made, compelling logo is a boon for organisations as they can easily incorporate a catchy logo onto any advertising platform. Case studies discussed in business schools about the effectiveness and marketing push the logo design of a company have revealed that even before a company starts doing business, the unveiling of an eye catching logo works wonders when it comes to future sales. The visual and psychological parameters of the customer affect the way your logo design works in increasing sales and improving market positioning.
Of course, the most important element when it comes to selecting a logo for your company is uniqueness. When you are looking for professional logo design service-providers, always look at a few sample pieces that they have worked on before. This helps you ascertain the kind of work they do, and the direction in which they usually take their logo designs. A top-quality logo design company should furnish more than one design for your company, and let you choose the final logo according to your preferences.
How to Get a Job as a Graphic Designer
Anyway competition was fierce then BUT the amount of graphic design and other design courses available in art colleges and universities up and down the college has grown hugely since then.
So here are a few tips on (like Adam asked) "how to get into the UK Design industry"
The Portfolio:Having a great design portfolio is a must. To be honest your design portfolio is the most important thing on this list, its what you'll mainly be judged on. It must be well presented and include at least 6 or more design projects. Think about the kind of work the agency your applying to does and try to tailor your portfolio towards that. For example if they specialise in corporate identity and branding work try to include work of this kind.
Be ready to talk about your design work, what inspired you, why you approached the project in the way you did, even choice of typeface, colours, imagery etc. Show them some of your sketchs and development work, some agencies what to see your scribbles more than the finished work as it shows your design process and how you think!
Before taking your portfolio along to job interviews, make sure you show it to a people (tutors, other design students) talk them through it, get them to ask you questions about your design work and respond with suitable answers. This will get you used to talking people through your portfolio, making you a more prepared for the interview.
Work Experience:Offer to do some work experience with a design company who's work you really admire (for free if you have to!), even if its just a week then spend that week wowing them, making the tea, producing great work, take an interest in everything relating to that design company. It is a good way to get your foot in the door but also don't be too pushy or cocky, you might think your a great designer but remember there is a big difference between design college and the real world!
If the company really like you during your work experience they might offer you a full time job!
Finding Work:Send your portfolio as a PDF etc to as many design companies (that your interested in) as possible, then after a few days give them a quick call to check they have received it.
Another alternative and one that worked for me is to approach a design recruitment agency. I contacted Major Players (there are many others!) when looking for a new graphic design position. They interviewed me and I took them through my portfolio and skills set, based on this they then contacted me when suitable jobs became available. This worked very well as they got me a new job within 2 weeks.
Dress code:There isn't one as such. Wear what your comfortable in but also look like you have made some sort of effort! That said I wouldn't recommend turning up in a suit! Remember what you wear can be seen as a reflection of yourself and your design style or preferences.
Behaviour:Be yourself, be calm and open to discussing your work and the work of the design agency. Remember to ask questions about what work they produce and what your role would be. One thing I found useful was to ask if someone could take you around the studio, afterall that is where you'll be working if you get the job and you need to see what sort of environment you'll be working in. It also easier to ask questions as you move around and see how they work.
Research:Remember to do some research on the company that is interviewing you, as they are likely to ask you what made you apply for a job with them, what sort of work do they produce, what awards have they won (if any), why do you want to work for them in particular?
Keep trying:Above all keep trying and keep looking at ways to improve your portfolio. If you go for an interview and they don't give you a job, don't worry, your work just might not be suitable for that particular design agency.
So hope this has helped, good luck!
Logo Design, Website Design, Web Design, Graphic Design
Posted by : Kitipong on วันพฤหัสบดี, มิถุนายน 25, 2009 | | 0 Comments
Graphic Designs in Business
Can you imagine life without graphic designs? Today's world is full of designs which you might not aware of it. In every aspects of our lives from the moment we wake up till the time we goes home, we see graphics everywhere. It has became a part of our lives and businesses too.
Businesses use Graphic Design in a various of ways for their products and services promotion such as poster, newsletter design, banners, flyers, logos, brochure design, business cards, letterheads, websites and etc.
What is Graphic Design Anyway?
Graphic design is the use of graphic elements and text to communicate ideas or information to specific audiences. It refers to a numer of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images or words to create a visual presentation. Typically, graphic design is most commonly-used to create marketing materials in businesses such as magazines, advertisements, logo, web design and more so.
Graphic designers or graphic artist as sometimes called are the one resposible in creating unique and amazing graphic designs. They mainly plan, analyze and create visual solutions to communicate people. I would say that they are the one mostly needed in most businesses today because they find effective ways to get messages across in print, electronic and film media using a variety of methods they know. It may be through photography, animation, color, illustration and other various techniques.
Graphic design when done successfully by graphic designers, it attracts attention, enhances the message you are sending and adds credibility to your business.
Characteristics of a Good Graphic Designers?
A good graphic designers can communicate a message through design.
A good graphic designers build trust and confidence in companies and helps in brand development..
A good graphic designers can enhance the image of advertising.
A good graphic designer welds artistic concepts.
A good graphic designer is legible.
A good graphic designer creates appealing and attractive design.
A good graphic designer is unique.
A good Graphic designers consider cognitive, cultural, physical, and social factors in planning and executing designs for the target audience
A good Graphic Designers gather relevant information by meeting with clients, creative or art directors, and by performing their own research.
Communications done by visual effect is far more effective than written communication; even the unspoken significance of emotion and importance are conveyed. Is the topic serious or playful? Has the viewer to be soothed, stimulated, and urged to action? Graphic Designers control the message and so there cannot be any compromise in the world of graphic designs. Graphic Design is important wether like it or not, it simply create balance between design and technology.
Though this is the age of computers, even prior to this computer revolutionized production designing was a part of everyone’s life. Graphic Design has always kept a position of cutting edge. Communications done by visual effect is far more effective than written communication; even the unspoken nuances of emotion and importance are conveyed. Is the topic serious or playful? Has the viewer to be soothed, stimulated, and urged to action? Graphic Designers control the message and so there cannot be any compromise in the world of graphic designs.
Posted by : Kitipong on วันพุธ, พฤษภาคม 20, 2009 | | 0 Comments